Turning the mind into a distraction-free zone.

Photo by Brett Jordan on Unsplash

“[A]dvertising is the original sin of the web,” says Ethan Zuckerman, the inventor of the pop-up ad, a form of digital advertising universally resented. Advertisers learn about our tastes and preferences by deploying invisible algorithms that stalk every click and scroll. The objective is to make us buy their product. Despite the…

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